hi, I’m opening a new fashion boutique in a small town. I would greatly appreciate any advice or insights about things to look for when arranging my window.

Hi, my 2 cents ideas:
Change your display and be relevant –shows that you are updated and trendy and gives your customers a reason to visit you frequently. Use your window to celebrate special events and holidays
Don’t overcrowd your window – boutique customers look for style rather than variety
Put on display your most unique pieces – customers get in because of an item they saw but many times end up buying something else
If you sense that a certain item is doing well make it part of your display
Consider to enhance your display with unique home décor pieces that although not part of a jewelry store collection they express style
Your window display should state a coherent theme (as your store should)