Once a product is ready to be sold to the end consumer, the designer and the boutique owner has one more thing to consider: the packaging. Packaging design is an entirely different design category nowadays; we can even say that in the last few years there are packages that rise above the product itself. Although the purpose of a package is to contain the item and protect it, people know that it is much more than that. It is the final boost in the shopping experience.
The primary job of the package is to attract the attention of the consumer by creating a visual experience before even touching the product. The next step is to create a desire to check it and finally purchase. Another very important aspect of designing the package is giving the consumer a second emotional experience while opening the package at home and reliving the excitement.
Even an inexpensive item can be sold in a respectful packaging full of thinking. It doesn’t have to be all gold and diamonds in order to be placed in an attractive box.
When studying design in college, professors always make sure students understand the importance of the product's package, it's all about the presentation: end customers appreciate a store and a designer that respects the products and thinks of all the details. "Packaging represents the virtues and appeal of the product. It's one of the most important ingredients for brand identity and it must capture the feeling we want our clients to have while buying Luka products." Says Tamar Sela from Luka Wall Graphics.
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Designer Gal Barash is originally an industrial designer which is shown through his all work process. While using mechanical dynamics to create his stylish jewelries, the package is as exciting as the jewelry itself: When a customer purchases one of Barash's jewelry, it is placed in an aluminum box while its cover is made of transparent glass. The box is filled with little colorful plastic pieces Gal gets from a plastic bag recycled factory. Those plastic bits are used for decoration and presentation in Gal's packaging but also for protecting the jewelry. The final touch is placing the box in an anti-synthetic bag that is originally used for electronic elements.
While packaging kids' products, there is a new trend allowing the parent / the kid to play with the item before even opening it - to feel it and crave for it. It’s a teaser, applying to all senses. There is special attention given to the quality of the material and the fabrics in regards to kids' products. Goga Design is specializing in soft products for kids and babies and they are aware and responsive to the need of the parents to feel it. While one can feel most of their designs presented in the stores, the products that are sold in a bag come with a fabric sample attached to the package - "Try before you buy".
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