There is a new trend in the toy world that is all about untraditional dolls. It is everything that is the antithesis for dolls as we know them. Yet these dolls are still cute, soft, loveable and plush. Even thought they haven't been specifically marketed to boys, they've turned out to be a great success with boys who normally don’t like to be seen with teddy bears.  

As written in the NY Times: " Getting away with being naughty is a boy’s way of proving himself lovable, citing the Katzenjammer Kids, Buster Brown, Curious George and Dennis the Menace." To NYTimes article.

They are neither heroes nor perfect. They are characters who emphasize and use their shortages to become their uniqueness and individuality.     

Check out Erayo's dolls designed by two talented Dutch designers eager to make a difference in the toy world. With a 25% get to know me discount, these dolls are ready to go!