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Fashion has long been the passion of Angeliki Fragakis – ever since she was a young girl, in fact. "My inspiration comes out of life and living," she explains – and living life was exactly what Angeliki did.
It was only after earning a B.A. in English and Spanish from the University of Cologne (Germany), and giving birth to two sons, that she made good on her dream to become a designer.
"I went to work for a German fashion label where I learned my skills on the job," she remembers. It was here, after experiencing various aspects of the design process, that Angeliki knew she had found her calling. With time, her responsibilities grew to include collection development, design, conception of collections, selection of materials, and styling. After nearly 6-years on the job, Angeliki, her husband Michael, and her brother-in-law Joerg, decided to strike out on their own. Thus, their company, Lifestyle and Fashion AG was born.
The smokeshirt® was Lifestyle and Fashion AG's first product. A patented novelty, it was thought up by Joerg, to cover unattractive cigarette boxes. Textile was handled by Angeliki, while Michael dealt with marketing and sales.
Smokeshirts were distributed in promotional bags with a huge pink poodle logo on the front. "People fell in love with the pink poodle," Angeliki says. The bags proved so popular, that the poodlebag® line was soon launched.
"If you want to stand out from the crowd, if you want to have something special yet functional, you must have a poodlebag," Angeliki says, extolling the unique bag's virtues. "Pink poodle is flashy, but cool and not trashy." They are made, she says, with a lot of love, which is evident in the small details.
The concept of the poodlebag is that each day of the week has its own bag. "People love the special designs and the concept of seven days, seven bags," says Angheliki. "Pink Poodle is cool and fun. Each woman becomes a star with a poodlebag."
The secret to success, according to Angeliki, lies in listening to what women want. "The art of designing products lies in emphasizing women's demands," she explains. "Many factors come into play here: quality, personality, price, feelings. When I create a bag for the market, I always have our customers in mind, but all products still have my personal touch."
Being in touch with people, nature and life are all necessary in order to successfully design a product line. Says Angeliki, "I am attentive to what is going on around me." It is what she calls an "invisible flow of circulating trends" to which the designer must be sensitive. For those that pay attention, "It will reach you," she says "though you are not aware of it."
Young designers take note – when asked what she would list as the secrets to a designer's success, "nothing is as strong as the idea," Angeliki says. She emphasizes not only the integral role played by the artist's creativity, but that played by decent marketing – "people who create are not really salesmen," she notes.
As for the future, "The handbag market will grow," Angeliki says, noting that women "love" shoes and handbags, and that the accessories market knows no limits.
So where does Pink Poodle fit into the picture? "The bags of tomorrow have to be funky. So we created our new collection 'funkyline,'" Angeliki says. "Women want to have fun, and to feel funky every day of the week."
If the guys at Lifestyle and Fashion AG have their way, Pink Poodle will make its mark as a valuable, international lifestyle and fashion label.
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