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Get Stuck on Wall Stickers

May 26, 2008 07:06 by shelly

 

When we’re ready to decorate our home, the immediate thought is of textiles: drapes, curtains, beddings, carpets, and others. But, the secret to making your home look great is in its walls.

Wall Stickers are a big trend that has been growing and evolving in the last few years. The stickers have even peeled off the walls and ceilings and jumped onto furniture, windows, mirrors, dishware and even credit cards! The stickers are usually made of vinyl and are easy to stick and remove without leaving any marks.

"Within minutes, you can transform the look of a living or office space: choose your space, plan the design you'd like to make, and literally, just peel and stick. And when you're tired of your design, say after years, a month, maybe a day – the decals are removable." Says Tamar Sela from Studio Luka. http://www.erayo.com/LUKA/

Wall stickers are an affordable way to express yourself while decorating. Sometimes, they can even be cheaper than paint! They’re highly recommended if you are renting because they don’t damage the walls. Depending on your style and mood, you’ll be sure to find a color or pattern that suits your taste. From retro patterns to modern shapes, characters and animals, the sky (or ceiling) is the limit.

Wall stickers are very popular in kid’s bed and play rooms. Every age is characterized differently and parents want to change the style and colors in their child's room very often, it’s the ultimate place to start and enjoy. Not to mention it is much easier to decide and experiment in someone else's room than your own.

Viist Erayo's forums and write about wallpaper and wall stickers > http://www.erayo.com/forums/


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Boutique Mix

May 4, 2008 03:39 by shelly

Who says dreams can’t come true? As a little girl, Mimi dreamed of owning her own fashion boutique. And now, working as an attorney, a model, and running her own online boutique - she is balancing it all and living her dream. "Whether our fashion sense makes us a victim of trends or a pioneer ahead of the times, is up to us, our tastes, our budgets and our choices."  

While she was growing up, Mimi remembers being attracted to accessories and fashion items, especially those that are hand-made. She was always fascinated by the world of fashion and made sure she was updated with the latest trends and styles.

Although she studied law and accounting and has a successful career as a trial lawyer, she never gave up on her childhood dream and began her online shop in 2004. Following a long vacation in Cape Town, Mimi felt she was ready to start her own business. It was while lying on the beach when she designed her first bracelet.

That single bracelet was a success and helped her realize she was heading in the right direction: passerby’s on the street saw the bracelet and bought it for 3 rand. Later that evening, Mimi went to a dinner party and received many complements on her new bracelets. She spent the rest of her vacation making jewelry, shopping for unique items and writing her business plan.  

In addition to working full time as a trial lawyer, she always makes time for her boutique. Mimi tells me that it took her 4-5 years to get the business going and now she has dedicated an additional room in her house to her shop, where she takes private shopping appointments and hosts shopping parties.  

Marketing is done through blogs, local advertising, word of mouth, and various professional associations. As a boutique owner, Mimi tells us that marketing is with no doubt her biggest challenge.

I asked Mimi how she forecasts the next trends and what to offer her clients. Mimi tells me she learns about trends through her travels, fashion websites, British TV, magazines and especially from her past modeling experience. "I focus on items that will work year around, and I am looking for small range of products from each designer, mainly up and coming designers." 

 

While browsing through the boutiquemix website, I asked Mimi what was her best selling item. Surprisingly enough, the bamboo bags featured on her homepage are consistently the strongest sellers.

Mimi shops for most of her designs while travelling. Sourcing online is another method that Mimi uses and she likes that on Erayo she is able to find a large selection of talented designers. Her favorite designer on Erayo is Iris design and after receiving her order she was pleasantly surprised when the items looked even better in person.

In our interview she said something about Erayo that I just have to quote: "It's like one great big shopping Mecca for wholesalers!"  

www.boutiquemix.com

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Window of Opportunity: Window display tips

May 1, 2008 05:57 by shelly

  

Designed by Bosmat Antebi for www.shoofra.co.il

Window displays are like a 3-D billboard, they can make items P.O.P like nothing else. You only have a few seconds to grab people's attention, to make them stop and to lure them into your store. Although window displays have become sophisticated and complex, you can still create a successful and creative window display within your resources and budget.

 

Designed by Jessie Nir for Sigal Dekel

We’ve put together the best and useful tips that will help you create a perfect window display:

  1. Be "creative". Of course, you can hire the best window-dresser that money can buy, but you can also find young talents and artists, design and art students with a fresh updated way of thinking.
  2. Maximize the height and depth of your window space. Place items at different places to catch the passerby's attention- whether from up close or across the street.
  3. A clean, eye catching, lively teasing window display will entice people to enter your store. Less is more, try not to overdo it.
  4. Work with your wholesalers and suppliers. They will be happy to provide you with graphic material, Point Of Purchase stands and ideas. In addition to getting all sorts of free goodies, you’ll be able to promote a line you carry.
  5. Have a theme- even give your new display a story title. Keep it in mind and let it guide you. That way you won't lose your head in the process and stay focused.
  6. Create a scene within the story: some kind of twist, surprising association and use sense of humor - that is the time and place to be bolder. The best window displays have the viewer do a double take.
  7. Stay on top of holidays, special occasions and dates.
  8. Remember the importance of lighting, it’s a key ingredient. Complementing day and night - even when the store is closed is important. Marketing never sleeps.
  9. Promote your best sellers and offers: don’t choose "limited edition" items.  
  10. Colors: Either stay within one color scheme or pick opposites. Green & Red, or Yellow & Purple. Mix it up!

 

Designed by Bosmat Antebi for www.shoofra.co.il

 

Designed by Jessie Nir for Sigal Dekel

Visit Erayo's forums and write about window dispaly >  http://www.erayo.com/forums/yaf_postst18_window-display.aspx


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Ugly Dolls

April 2, 2008 02:39 by shelly

There is a new trend in the toy world that is all about untraditional dolls. It is everything that is the antithesis for dolls as we know them. Yet these dolls are still cute, soft, loveable and plush. Even thought they haven't been specifically marketed to boys, they've turned out to be a great success with boys who normally don’t like to be seen with teddy bears.  

 

As written in the NY Times: " Getting away with being naughty is a boy’s way of proving himself lovable, citing the Katzenjammer Kids, Buster Brown, Curious George and Dennis the Menace." To NYTimes article.

They are neither heroes nor perfect. They are characters who emphasize and use their shortages to become their uniqueness and individuality.     

   

Check out Erayo's dolls designed by two talented Dutch designers eager to make a difference in the toy world. With a 25% get to know me discount, these dolls are ready to go!


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Bangles

March 27, 2008 06:42 by shelly

Bangles are whats in this Spring. In all shapes and sizes, women are stacking them up as high as they can go. From Solid metals (Gold & Silver together!) to patterns, prints and jeweled, bangles are here. Mix and match styels and colors - there are not set rules with this trend. Just make sure you stack them up!  

 

Dark wood with gold brings an ethnic accent to the trend. Perfect for that Urban Safari look.   

Gold & Pale greens work together to bring a romantic natural look to the trend.

 Soften it up with these vintage inspired bangles.

 

These Silver bangles are a softer take on the bangle trend. If you're a bit timid about stacking them up high, wearing silver will bring you just the right amount of attention that you're asking for.

 


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Pink Poodle's Angeliki Fragakis Talks About Life and Inspiration

March 16, 2008 10:53 by igal

http://www.erayo.com/Designer-Catalogue-1258.shop

  

Fashion has long been the passion of Angeliki Fragakis – ever since she was a young girl, in fact.  "My inspiration comes out of life and living," she explains – and living life was exactly what Angeliki did.

It was only after earning a B.A. in English and Spanish from the University of Cologne (Germany), and giving birth to two sons, that she made good on her dream to become a designer.              

"I went to work for a German fashion label where I learned my skills on the job," she remembers. It was here, after experiencing various aspects of the design process, that Angeliki knew she had found her calling. With time, her responsibilities grew to include collection development, design, conception of collections, selection of materials, and styling. After nearly 6-years on the job, Angeliki, her husband Michael, and her brother-in-law Joerg, decided to strike out on their own. Thus, their company, Lifestyle and Fashion AG was born.

The smokeshirt® was Lifestyle and Fashion AG's first product. A patented novelty, it was thought up by Joerg, to cover unattractive cigarette boxes. Textile was handled by Angeliki, while Michael dealt with marketing and sales. 

Smokeshirts were distributed in promotional bags with a huge pink poodle logo on the front. "People fell in love with the pink poodle," Angeliki says. The bags proved so popular, that the poodlebag® line was soon launched.  

"If you want to stand out from the crowd, if you want to have something special yet functional, you must have a poodlebag," Angeliki says, extolling the unique bag's virtues. "Pink poodle is flashy, but cool and not trashy." They are made, she says, with a lot of love, which is evident in the small details. 

 

 The concept of the poodlebag is that each day of the week has its own bag. "People love the special designs and the concept of seven days, seven bags," says Angheliki. "Pink Poodle is cool and fun. Each woman becomes a star with a poodlebag."

The secret to success, according to Angeliki, lies in listening to what women want. "The art of designing products lies in emphasizing women's demands," she explains. "Many factors come into play here: quality, personality, price, feelings. When I create a bag for the market, I always have our customers in mind, but all products still have my personal touch."

Being in touch with people, nature and life are all necessary in order to successfully design a product line.  Says Angeliki, "I am attentive to what is going on around me." It is what she calls an "invisible flow of circulating trends" to which the designer must be sensitive. For those that pay attention, "It will reach you," she says "though you are not aware of it."

Young designers take note – when asked what she would list as the secrets to a designer's success, "nothing is as strong as the idea," Angeliki says. She emphasizes not only the integral role played by the artist's creativity, but that played by decent marketing – "people who create are not really salesmen," she notes. 

As for the future, "The handbag market will grow," Angeliki says, noting that women "love" shoes and handbags, and that the accessories market knows no limits.

So where does Pink Poodle fit into the picture? "The bags of tomorrow have to be funky. So we created our new collection 'funkyline,'" Angeliki says. "Women want to have fun, and to feel funky every day of the week."

If the guys at Lifestyle and Fashion AG have their way, Pink Poodle will make its mark as a valuable, international lifestyle and fashion label.

http://www.erayo.com/Designer-Catalogue-1258.shop


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